The Hidden Cost of Downtime

A practical look at the true cost of IT downtime for Australian SMEs: the common causes, the direct and indirect costs that follow, and why the hours add up far faster than most owners expect.

38
Image assets
11
Whitepaper pages
18
Campaign assets
4
Weeks of content

Whitepaper

The Hidden Cost of Downtime

A practical look at the true cost of IT downtime for Australian SMEs: the common causes, the direct and indirect costs that follow, and why the hours add up far faster than most owners expect. An eleven page designed whitepaper, ready to host and share.

Additional Assets

Whitepaper Infographic
Landing Page
Mockup

Carousels

Carousel 1Key Insights, 7 slides
Carousel 2The Five Causes, 8 slides
Carousel 3The Hidden Cost, 7 slides
Carousel 4The Framework, 7 slides

Quote Cards

Quote Card 1
Quote Card 2
Quote Card 3
Quote Card 4

Hero Banners

LinkedIn Post, 1200x627
LinkedIn Banner, 1584x396
Email Banner, 600x200

Blog and Social

Blog Post
Full text in Content Guide
LinkedIn Post
Full text in Content Guide

Posting Calendar

July 2026, starting the first working day of the month.
Mon
Tue
Wed
Thu
Fri
Sat
Sun
29
30
1
Website
Whitepaper
Publish whitepaper PDF
2
LinkedIn
Infographic
Launch announcement
Link to whitepaper in first comment
Hero LinkedIn Post attached
3
4
5
6
7
Website
Blog post
Publish blog post
8
LinkedIn
Blog post
Link to blog post in first comment
Attach Hero LinkedIn Post or a Quote Card
9
10
LinkedIn
Carousel 1
Upload PDF as document post
11
12
13
LinkedIn
Carousel 2
Upload PDF as document post
14
15
LinkedIn
Carousel 3
Upload PDF as document post
16
17
LinkedIn
Carousel 4
Upload PDF as document post
18
19
20
LinkedIn
Quote Card 1
First comment optional
21
LinkedIn
Quote Card 2
First comment optional
22
LinkedIn
Quote Card 3
First comment optional
23
LinkedIn
Quote Card 4
First comment optional
24
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31
1
2
Website actionInfographic launchBlog publishLinkedIn postCarouselQuote card
(02) 9188 7845  ·  hello@nostone.com.au  ·  nostone.com.au
Prepared by No Stone
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